A second brain for your business.

Where the decisions actually get made, and where they are usually lost.

1. While the call runs Every word is transcribed as it is said, and the transcript stays on your machine. When someone quotes a number, Contexto checks it against the source and tells you quietly. When a question is worth asking, it offers you the question — it never speaks in the room.
2. When the call ends The decisions, the owners and the dates come out of the talk on their own. You approve them or correct them. Nobody writes notes.
3. Weeks later Whoever picks the work up finds what was decided already attached to it: the promise, the person who made it, and the minute of the call it was made in.

Every conversation your team has with a customer — the asks, the complaints, and the one that went wrong.

1. Every day Contexto reads the week's threads for what repeats: the thing three customers asked for, the question support answers twenty times a month.
2. When one goes wrong An escalation stops being a thread. It lands beside that customer's renewal date and their late invoice, where you will see it while there is still time.
3. When you ask "What are customers asking for that we don't have?" comes back with the threads underneath it, not a hunch.

The spreadsheet only one person understands, that half the business runs on anyway.

1. It reads the tabs you point it at Columns, formulas, and who last touched which cell. No new format, no migration, and nobody has to move anywhere.
2. A number stops being a mystery Ask where one came from and Contexto names the tab, the cell and the person — including the manual adjustment somebody made on a Tuesday and told no one about.
3. Before a change lands Rename a column and you see everything downstream that breaks, while knowing is still cheap.

Hiring from end to end: open roles, candidates, interview loops, offers.

1. During the loop Every interview is transcribed as it happens, the transcript stays on the interviewer's machine, and the notes nobody had time to write get written.
2. At the decision The reason the panel said yes or no lands on the candidate and on the role — not in one person's memory, and not lost when they leave.
3. At the plan An open role is a number too. Contexto puts it beside the runway it spends and the work it is meant to unblock.

The truth under every number your product reports: the tables it is actually kept in.

1. It learns the shape Tables, columns, and which of them feed which number. No copy of your data is made; Contexto reads it where it lives, on a role you issue and can take back.
2. A number stops being a claim Ask where this month's revenue came from and the answer names the tables and the rows, not the dashboard that displayed it.
3. Before a migration ships Rename a column and you see the report, the sync and the export that break, while it is still a pull request.

The pipeline everyone reports on and nobody quite trusts, because keeping it true is somebody's evening.

1. The record keeps itself What was promised on the call is on the deal before the next one starts, with who promised it and when.
2. A deal is not just a stage Contexto sets it beside that customer's invoice, their usage and the thread they opened on Friday, so the pipeline says what the company actually knows.
3. When the forecast moves You see the deals that moved it and what changed inside them — not a percentage that changed overnight.

Invoices, books, tickets and people — the suite a business quietly runs its back office on.

1. What is owed, and what it costs you Every unpaid invoice with its age, and what the late ones do to the runway if they stay late.
2. A ticket is a customer The one complaining in Desk is the one renewing next week. Contexto knows they are the same person and says so before the call.
3. One question, one answer "Who owes us money and is also unhappy?" is a sentence, not four exports and an evening.

Where the product is actually built — and where half the decisions about it are buried in review comments.

1. The work and the reason A pull request is joined to the decision that asked for it, and to the call where that decision was made.
2. What ships, and what it touches A merge that changes a column, a job or a customer promise says so before it lands, to the people it lands on.
3. Nobody has to re-ask "Why do we do it this way?" is answered by the review that decided it, a year later, without finding the person who wrote it.

Where the company already writes everything down: the inbox, the shared drive, and the calendar that decides the week.

1. The inbox stops being a pile The thread that agreed a price, the supplier confirming a date, the customer asking for SSO — those are facts. Contexto files them against the customer, the deal and the number they move.
2. The drive gets an index The contract, the deck, the spreadsheet somebody made in March: found by what is inside them, not by remembering what it was called.
3. The calendar is context, not just time Who you are about to meet, what was promised to them last time, and what has changed since — before you join.

Launches, demos and tutorials — and the comments that tell you exactly what nobody understood.

1. Every video is a document Contexto reads what was actually said on camera, so a claim made in a launch video is a claim the company can find a year later.
2. The comments are research What viewers keep asking for is the same shape as what customers keep asking support, and it lands in the same place.
3. Publishing joins the plan Views and retention sit beside the launch they belong to, and the decision that asked for the video in the first place.

The money as it actually arrived: charges, refunds, cards that failed, and the dispute nobody mentioned.

1. Revenue with its parts showing MRR is subscriptions, minus refunds, minus the adjustment somebody made by hand on a Tuesday. Contexto shows you the three, not the one.
2. A failed payment is a person The card that bounced belongs to the account renewing next month and the call you have tomorrow. You find out before the call, not after.
3. Disputes surface the day they open A chargeback lands beside that customer, their invoice and the promise made to them on a call.

The decisions that never made it into a document, made in a thread on a Tuesday afternoon.

1. A decision in a thread is still a decision Contexto lifts it out, names who made it and when, and attaches it to the work it changes.
2. Nobody has to ask twice "Did we ever decide about this?" comes back with the thread, the date, and what happened afterwards.
3. It answers where you already are Ask in a channel and the answer arrives in that channel, with what it is based on underneath it.

Specs, plans, meeting notes, and the wiki page that was completely true in March.

1. It reads what you wrote The spec, the plan, and the page nobody linked. What is in them becomes context anyone gets when they need it, rather than a document to be found first.
2. Stale pages get caught When a page claims something the company's own numbers no longer support, Contexto says so instead of letting it quietly rot.
3. Notes stop being written twice What was decided on the call is already in the doc, with the moment it was decided attached to it.

For a great many businesses this is the entire customer relationship: orders, questions and promises, in chat.

1. A date agreed in a message is a commitment The delivery promised on Thursday is filed as a promise, against that customer, with who made it.
2. Nothing depends on one person's phone What the customer was told belongs to the company's memory, not only to the salesperson who told them.
3. The next conversation starts informed Who they are, what they bought, what they were promised, and what is already late.

The machines, the buckets and the bill that the entire company quietly depends on.

1. The bill has a shape What each service costs, which of them grew last month, and what that does to the runway — as it happens, not as a PDF on the third.
2. An incident is context too What broke, when, who was on it and which customer it touched, attached to that customer rather than left in a channel.
3. Idle cost gets an owner The environment somebody spun up in March and forgot has a name against it, and a number.

Where the services actually live: deploys, environments, logs, and the variable somebody changed at midnight.

1. A deploy is an event with a reason What shipped, from which commit, and the decision it came out of — one thing, not three tabs.
2. When it breaks after a deploy The log at the moment it started failing arrives with the change that caused it, and the pull request that shipped it.
3. Environments stop drifting quietly A variable set in production and nowhere else is something the next person deploying should be told, not something they discover.

Every email the product itself sends: receipts, invites, resets — and the one that never arrived.

1. A bounce is a person The invite that never landed belongs to a customer waiting on it, and often to a deal that stalled for no visible reason.
2. What you actually told them The receipt, the price change, the notice: the exact wording that went out, sitting next to the account it went to.
3. Delivery trouble shows early A template that starts bouncing or a domain going cold is seen in the week it begins, not in the quarter it finally shows up in the numbers.

The mail, the meetings and the files — for every company that never moved to Google.

1. An inbox is an inbox The Outlook thread that agreed a price, a date or a notice period is a fact, filed against the customer and the number it moves.
2. Teams calls, transcribed the same way The decisions, the owners and the dates come out of the call the same way they do anywhere else. Nothing joins the meeting, and the transcript stays on the device.
3. SharePoint and OneDrive get an index The contract and the deck are found by what is inside them, not by remembering which site somebody saved them to.

Payments, subscriptions, payouts and settlements, on the rails a great many businesses actually run on.

1. Settlement, not just capture What was captured, what settled, and the day it lands in the bank. The number runway is made of is the one that arrived.
2. A stopped mandate is next month's churn A UPI mandate that quietly failed is a cancellation you get to see a month early, while it is still a phone call.
3. Refunds and disputes carry their customer Not a row in an export: the account, the invoice, and what was promised to them on a call.

The work as the team files it: issues, cycles, projects — and the one that keeps slipping.

1. An issue knows why it exists Joined to the customer who asked for it, the call it was promised on, and the revenue leaning on it.
2. Slippage is visible before the deadline The project that has moved three cycles running says so, with what it is blocking and for whom.
3. The status nobody had to write What shipped this week comes out of the issues and the merges themselves, not out of somebody's Sunday evening.

Epics, sprints, boards and workflows — and the context that never fits in a ticket field.

1. An epic with its reason The contract it was committed in, the incident that caused it, and the date somebody promised a customer.
2. Dependencies across boards Two teams waiting on each other is a fact that shows up before the sprint review rather than in it.
3. Reports that explain themselves Velocity and burndown with the actual events behind them: the scope that arrived, the person who left, the week nobody was there.

The crashes and exceptions your users actually hit, and the release that introduced them.

1. An error is a customer The exception spiking since Tuesday belongs to accounts you can name — and one of them renews on Friday.
2. Joined to the deploy The release that brought it, the pull request inside it, and the person who shipped it, without anybody bisecting anything.
3. Noise ranked by what it costs The loudest error is rarely the expensive one. Contexto sorts by who it hits and what they are worth.

Events, funnels and sessions: what people do in the product, rather than what the plan hoped they would.

1. Usage sits next to revenue An account that stopped using the thing they pay for is a renewal conversation this month, not a chart somebody opens next quarter.
2. A launch gets a verdict What the release actually changed in behaviour, beside the decision that asked for it and the video that announced it.
3. Funnels with the reason attached Where people fall out, and the support thread or the error that explains why they did.

Orders, refunds, customers and stock: the shop as it actually traded today.

1. The day, with its parts showing Orders, refunds, shipping — and the discount code somebody left running three weeks after the sale ended.
2. Stock is a promise too What is about to run out, against what has already been sold, and the delivery date a customer was given in a message.
3. A customer is not an order Their whole history, the support thread, and the parcel that is late, in one place rather than four tabs.

The same conversations on the other platform: the sales call, the support call, the board meeting.

1. The transcript stays with you The words are yours and stay on your machine. Nothing joins the call — no bot, and no guest nobody invited.
2. The same commitments come out Decisions, owners and dates, whichever tool the meeting happened to be in — because the company only has one memory.
3. One relationship, not two A customer's Zoom call and their Meet call sit on the same account, in the same graph, in order.

The workflows quietly moving data between all your other tools — including the one that has been failing since Thursday.

1. An automation is a dependency The workflow that syncs orders into the sheet is why that number exists at all. Contexto knows which numbers are standing on which run.
2. A silent failure stops being silent A workflow that errored on Thursday and the report that has been wrong since Friday turn out to be one sentence, not two mysteries.
3. Nobody has to re-explain what it does What a workflow moves, in plain words, next to everything downstream of it — including the person who reads the number at the end.

The one that is not a source. Say “Alexa, open Contexto” and ask about your work in ordinary sentences.

1. It answers from everything else here Whatever you have connected is what it reaches. An Echo reads nothing of its own.
2. A follow-up is a follow-up “And the one before that?” means what you think it means, including after the speaker has gone quiet and you come back to it.
3. It can act, after it reads it back Send the email it wrote, file your invoices, remember something for next time — each one said out loud before it happens.

Lists, cards, checklists and due dates: work as a great many teams actually keep it.

1. A card knows where it came from Somebody asked for it, on a call or in a chat, and that stays attached to the card rather than living in the head of whoever made it.
2. A due date that means something What a slipping card is holding up: a renewal, a launch, a promise made to a customer in a meeting.
3. The board stops drifting from reality Work that is finished in the product but still sitting in a list gets pointed out, before the next planning meeting counts it twice.

The cache, the queues and the counters that everything else is quietly waiting on.

1. A queue backing up is a customer waiting Jobs piling since four in the morning, and what is stuck behind them: the invoice that never sent, the export nobody received.
2. Cached is not the same as current A number served from cache long after its source moved is a wrong answer with a confident timestamp. Contexto knows which answers came from where, and how old they really are.
3. When it stumbles, it says who trips The service leaning on it is named before the incident channel is opened, not after.

The system of record: accounts, opportunities, cases — and the fields nobody has time to fill in.

1. The fields fill themselves The next step, the reason a deal slipped, what was actually agreed: read out of the calls and threads that already happened, and put on the record instead of waiting for somebody's Friday afternoon.
2. Your own objects, as you named them Custom objects and fields are read as they are. Contexto learns what your company calls things rather than asking anyone to rename them.
3. A forecast you can question Ask why it moved and the answer is the opportunities that moved it, with the evidence under each — not a number that changed overnight.

Where the pipeline starts: the search, the list, the sequence, and the one reply that turned into something.

1. A prospect arrives knowing something Who they are, what they run on, and whatever your company has already heard about them — before the first email rather than after the third.
2. What actually gets replies The sequences and the lines that worked, sitting beside the deals they opened, instead of an open rate on its own.
3. The handover keeps the thread When a lead becomes a customer, the outreach that won them stays attached to the account, so nobody re-pitches what was already promised.